The Company WIPRO
Through the use of Michael Porter’s 5-Forces Analysis, prepare a paper where you analyze your firm’s industry. The paper should be a minimum of 5-pages in length, utilizing APA rigorously. The title page, references page, and the appendices do NOT count against the page count minimum. There are 5-forces:
• Threat of Entry; Rivalry and Reaction; Substitute Products; Buyer Power; and, Supplier Power
While you are performing the recommended industry competitive analysis, please address the following questions:
1. Give a brief description of your industry. As Stonehouse and Campbell show, the definition of your company’s industry is quite important. It is the industry definition that determines who the rivals, suppliers, complimentary products/services, etc. are to the firm. Provide a reason why you chose this definition of your industry.
2. Part of the analysis is your conclusion: Is the industry low, moderate or highly attractive in nature. When answering this question, describe:
a. What threats exist in the macro-environment that could impact operations and make the industry unattractive?
b. What opportunities exist in the macro-environment that could permit your firm to grow, either domestically or internationally?
c. What industry weaknesses exist that the firm must overcome in order to achieve an “average” level of market share, and be competitive with the major players in the industry?
d. What strengths or competitive advantages exist for the major players in your industry that is both necessary & sufficient to compete at the “top” of the industry?
Read the document entitled “5-forces Industry Analysis,” found under the course materials forum at left under the Discussions Tab, uploaded to the course materials forum to the left of the main forum in the class, in Week 2. In the document, you will find hints and instructions to use the methodology. For a summary of each section, see Chapter 4, page 118-123.
Through the use of Michael Porter’s 5-Forces Analysis, prepare a paper where you analyze your firm’s industry. The paper should be a minimum of 5-pages in length, utilizing APA rigorously. The title page, references page, and the appendices do NOT count against the page count minimum. There are 5-forces:
• Threat of Entry; Rivalry and Reaction; Substitute Products; Buyer Power; and, Supplier Power
While you are performing the recommended industry competitive analysis, please address the following questions:
1. Give a brief description of your industry. As Stonehouse and Campbell show, the definition of your company’s industry is quite important. It is the industry definition that determines who the rivals, suppliers, complimentary products/services, etc. are to the firm. Provide a reason why you chose this definition of your industry.
2. Part of the analysis is your conclusion: Is the industry low, moderate or highly attractive in nature. When answering this question, describe:
a. What threats exist in the macro-environment that could impact operations and make the industry unattractive?
b. What opportunities exist in the macro-environment that could permit your firm to grow, either domestically or internationally?
c. What industry weaknesses exist that the firm must overcome in order to achieve an “average” level of market share, and be competitive with the major players in the industry?
d. What strengths or competitive advantages exist for the major players in your industry that is both necessary & sufficient to compete at the “top” of the industry?
Read the document entitled “5-forces Industry Analysis,” found under the course materials forum at left under the Discussions Tab, uploaded to the course materials forum to the left of the main forum in the class, in Week 2. In the document, you will find hints and instructions to use the methodology. For a summary of each section, see Chapter 4, page 118-123.
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