consumer insights
Paper instructions:
answer the following questions
answer the following questions
1. What is the dualistic perspective in Anthropology? Why is it valuable to revealing consumer insights (10 points).
2. Discuss cultural analysis using the terms fast and slow culture. Give an example of fast culture and an example of slow culture (10 points).
2. Discuss cultural analysis using the terms fast and slow culture. Give an example of fast culture and an example of slow culture (10 points).
3. Johansson discusses five ways to increase our chances for click moments. What are they, and discuss how they lead to insights. (10 points).
4. From Iyengar’s book, discuss how differences in cultural backgrounds can affect choice – give two examples (10 points).
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