Marketing Audit

Marketing Audit
Service Marketing Audit—Your completed service marketing audit, for this Services Marketing course. This submission should include the results of your audit of your selected service organization(s),as well as your analysis of the results and insights of this audit. (Remember, information deemed confidential by the organization should not be included with this submitted assignment. The purpose of this assignment is to be a focus on assistance back to the service organization, and should not be an activity that would jeopardize employee standing or create company angst). The overall purpose of this assignment is for the student to demonstrate the capability of being able to accomplish such a marketing audit. While the submitted final audit assignment will be evaluated as to its comprehensive review, and should be rigorous, detailed, and insightful, the issues presented should only involve points or issues for which the organization is comfortable. While it is important that the student also provide a copy of the Audit Report back to the organization, the student needs to make certain that the report back to the organization does not jeopardize employee positions. Be considerate, this is an academic activity, not a threatening assignment. Your report on this ‘audit’ should be similar to a consulting report, professional in appearance and writing style, and should balance positive observations with any negative comments, and including feasible recommendations for possible improvements. Your report should include a title page, table of contents, all appropriate sources and citations. Accompanying results might be best presented in appendices along with possible illustrations or other exhibits.
This marketing audit needs to be on a smaller business cannot be on a large corporate company. Perhaps a dry cleaners or salon etc.CLICK HERE FOR MORE ON THIS TOPIC