Marketing your Educational Organisation
NUMBER 1 under Part A asks for a brief description of the school I work. Since this assignment is based on marketing, a private school has to be described. The examiner does not know my working environment therefore the school could be described in such a way it will be easy to complete the rest of the assignment since this part is the focus for the assignment. I have included some information which I have collected from the school website; however please take only the relevant information from that and feel free to include any extra information. For the sake of confidentiality the real name of the school is not used. Also I will upload written paper of this part (about 390 words) while rewriting this part feel free to use any part of the paper I provide (Part A # 1)
400 words
NUMBER 2 under part A asks to describe five most significant features/impacts/forces trends (refer to Part A # 2) that are already effecting or likely to effect the school where the writer works (the school that is described in No.1).
The manner in which each affects potentially affects the school and marketing strategy should be clear. Relevant examples (examples from the school described above) and literature should be used to enhance the understanding of the features of their impacts.
Note: Please refer to module 1 study guide and module 2 study guide and the readings. I have also attached the lecture notes (Part A # 2) with some examples that could be used in the paper. However feel free to include any example of your own which is relevant.
1000 words
400 words
NUMBER 2 under part A asks to describe five most significant features/impacts/forces trends (refer to Part A # 2) that are already effecting or likely to effect the school where the writer works (the school that is described in No.1).
The manner in which each affects potentially affects the school and marketing strategy should be clear. Relevant examples (examples from the school described above) and literature should be used to enhance the understanding of the features of their impacts.
Note: Please refer to module 1 study guide and module 2 study guide and the readings. I have also attached the lecture notes (Part A # 2) with some examples that could be used in the paper. However feel free to include any example of your own which is relevant.
1000 words
NUMBER 3under part A: Why each of the following should be considered when developing a marketing plan for the school where the writer works should be explained. Real or hypothetical examples of each and implications / possible implications for a marketing plane for the school should be provided. All six considerations should be addressed in detail along with relevant examples and reference to the appropriate literature.
• Competitor/potential competitor analysis
• Marketing intelligence
• Segmentation and targeting
• Differentiation
• Positioning
• Branding
• Competitor/potential competitor analysis
• Marketing intelligence
• Segmentation and targeting
• Differentiation
• Positioning
• Branding
Note: I have uploaded a document “Part A # 3” with the order. In it I have included some examples of the school and some information i collected from the lecture. Hope the examples are helpful also feel free to include any example relevant to the literature. please refer to module 1 study guide, module 2 study guide, readings (readings useful for this part could be identifies from the Module study guides)and Part A # 3
Note: APA referencing style should be used for in-text and reference list
Atleast 12-15 references should be included (most references should be from the materials provided. Other relevant reference materials also should be used.
Note: APA referencing style should be used for in-text and reference list
Atleast 12-15 references should be included (most references should be from the materials provided. Other relevant reference materials also should be used.
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