Friday, 21 February 2014
local telephone company is a natural monopoly because it enjoys
economies of scale in production. You can assume that the marginal cost
of providing additional telephone services is constant. The telephone
company currently charges only one price for telephone calls to all its
customers. PART A: Use a diagram to illustrate the situation described
above. Your diagram should show the quantity supplied, price charged and
the profit made by the monopolist (2 marks). PART B: How is the output
of the monopoly different from what it would be if the telephone
industry was perfectly competitive? What is the deadweight loss?
Illustrate your answer with a diagram (2 marks). PART C: The telephone
company is lobbying the government to allow it to engage in price
discrimination so that it can charge three different prices: one for
rich consumers, one for middle income consumers and one for poor
consumers. Consumer advocate groups are concerned that this change in
pricing would increase the profits of the monopoly company and
disadvantage consumers. But the company says that low income consumers
would be better off because they would receive lower prices if the
company could engage in price discrimination. Discuss (and illustrate
with diagrams) how allowing price discrimination would effect: i) the
profits of the telephone company; (1 mark) ii) low income consumers;
Will they be better off? Why or why not? (1 mark) iii) rich consumers;
Will they be better off? Why or why not? (1 mark) iv) the deadweight
loss from the monopoly. (1 mark) PART D: The company is supporting its
case for price discrimination by claiming that they are barely breaking
even in the current situation of charging only one price to all
customers. i) Is it possible for a monopoly that is charging only one
price to be breaking even and making zero economic profits even if it is
a price maker? Illustrate your answer with a diagram. (1 mark) ii)
Discuss and illustrate how allowing price discrimination would affect
the telephone company in this case (assuming they are currently breaking
even). (1 mark)
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