Company’s Marketing Strategy

Research a company that you are familiar with. You may select the company you work for. If you work for a government agency (military, school, city etc.) you will adopt a company for the assignment.

Write a 1600-2000 word paper how the company uses marketing in its business practices.

Include the following in your analysis;

A. Target customers

B. Products and/ or services strategy

C. Pricing strategy

D. Distribution strategy (Geography, channel type, outlets, etc.)

E. Promotion strategy (advertising, sales force, sales promotion, trade promotion etc.)

F. The marketing challenges it faces, and its current corporate culture.

Format your paper according to APA standards.

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