How does international business achieve its internationalisation objectives in the contemporary context

Assessment 1: International Business Essay
• Type: Individual
• Format: Essay (You are encouraged to use headings and/or sub-headings to separate the sections/cases of your essay.)
• Value: 50%
• Word limit: 2500 words (variation within 10% more or less is allowed)
• Due: 28 April 2013
This activity is a platform to sharpen and demonstrate your knowledge and analytical skills in international business. It is designed to help you achieve the learning outcomes 1, 2 & 3. The assignment focuses on the actors of international business and their actings in the contemporary international business context. It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view.
Question:
How does international business achieve its internationalisation objectives in the contemporary context?
Process:
1. Select one multinational corporation.
2. Write a brief overview of the organisation and its mission/objectives related to international business(maximum 500 words for this section) .
3. Select and then analyse the internationalisation process of the organisation and its impacts on the international context.
• What did the organisation do to internationalise itself?
• What was the impact of these actions on the organisation?
• What was the impact of these actions on the broader community?
4. Experience/lessons Learned
• What experience and/or lessons should the organisation have learnt from the analysis? Why do you think they are important for their future acting?
• What insights did you gain about international business in the contemporary context?
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