Strategic Marketing Unit II Case Study
MBA 5841, Strategic Marketing Unit II Case Study
. Unit II Case Study ?Read the Fe’nix Del Sur Case Study on pages 77-79 in our textbook, and answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
2. What are the four analytical categories to examine when formulating a case analysis? Apply the ?categories to the Fe’nix Del Sur case.
3. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
4. What are the possible target markets being considered by Fe’nix Del Sur?
5. What is Fe’nix’s distinctive competency?
Course Textbook
Kerin, R., & Peterson, R. (2010). Strategic marketing problems: Cases and comments (12th ed.). Upper Saddle River, NJ: Prentice Hall.
. Unit II Case Study ?Read the Fe’nix Del Sur Case Study on pages 77-79 in our textbook, and answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.
1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
2. What are the four analytical categories to examine when formulating a case analysis? Apply the ?categories to the Fe’nix Del Sur case.
3. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
4. What are the possible target markets being considered by Fe’nix Del Sur?
5. What is Fe’nix’s distinctive competency?
Course Textbook
Kerin, R., & Peterson, R. (2010). Strategic marketing problems: Cases and comments (12th ed.). Upper Saddle River, NJ: Prentice Hall.
. Reading Assignment
. Chapter 3:
. Marketing Decision Making and Case Analysis
. Chapter 4:
. Opportunity Analysis, Market Segmentation, and Market Targeting
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. Chapter 3:
. Marketing Decision Making and Case Analysis
. Chapter 4:
. Opportunity Analysis, Market Segmentation, and Market Targeting
CLICK HERE FOR MORE ON THIS TOPIC
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