Marketing Plan for Ginsters using the seminar case study. Seminar task
– week 4 Microenvironment Analyse the microenvironment of Ginsters.
Prepare a short PP presentation (group work). Seminar task – week 5
Macroenvironment Analyse the macroenvironment of Ginsters. Prepare a
short report detailing your analysis. Seminar task – week 6 Prepare a
summary/reflection of […].
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