Building brands with the support of social media

Building brands with the support of social media
Students will be required to research the topic of “Building brands with the support of social media” and write a literary review and analysis. Students will be asked to provide a literary review, critical analysis and commentary on academic theory regarding “How to build and maintain brands by the application of integrated online marketing communications techniques.” Students will need to do secondary research on the topic using textbooks and journal articles. They must decide which sources and identify and analyse which information is appropriate and develop a structure that syntheses this analysis in order to develop a coherent argument (2000-2300 words)