Saturday, 9 November 2013

Advanced Business English

Advanced Business English
Assignment Brief
Coursework 1: (50% weighting)
Choose ONE of the following titles and write an essay of 1500-words (+/-10%).
A) Discuss how retail companies have adapted their business strategy to address the needs of specific global markets.
B) Analyse a major sports organisation or cultural event using appropriate Business frameworks. Suggest a strategy for its future development.
C) “Investing in commodities and emerging markets is an important part of diversifying a portfolio.” Discuss.
D) Analyse the problems and opportunities that European car companies might face when entering and doing business in non-European markets.
You must cite at least FIVE appropriate academic sources to support your analysis.
General guidelines
You should include the following:
- A title page (including your name, ID and group number assignment title)
- An introduction
- The main body (Do not use ‘Main Body’ as a heading)
- A conclusion
- A list of references
Please also follow these guidelines:
• Your work should be 1.5 spaced;
• Use an academically appropriate font (e.g. Arial/Times New Roman), Size 12;
• Use page numbers;
• Only make reference to sources written in ENGLISH; these should be referenced according to CU Harvard Style guidelines;
• Complete an assignment cover sheet/plagiarism declaration, and submit this with your work;
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